You can do one simple thing today that will help boost your dental website’s SEO ranking. Adding video content to your website can give you a major SEO boost. By understanding the best practices for using video, you can see a significant increase in conversion rates and website exposure. Web pages with videos just tend to rank higher in Google’s search results. In this blog post, we will discuss some of the most important factors to consider when adding video to your website.
YouTube
Google gets strong signals from the addition of video on your website. Keep in mind as we discuss this, I am not just talking about all videos, but specifically videos uploaded on YouTube. Google owns YouTube, and because of that, it’s more likely for websites displaying video content to rank on the top of Google’s search results. Google likes when you link to their own properties. YouTube is the world’s second largest search engine, after Google.
Why should dentists add video to their websites?
Video is an excellent way to improve your website’s ranking. When used correctly, video can help your website outrank competitors online. There are a few factors you should consider when adding video to your website. First off, video is just more engaging. People tend to stay on websites with videos for as much as twice as long. That sends a positive signal to Google, that your content is important and worth viewing.
The better your content is and the more engaging it is, the more it will increase your “dwell time”. Dwell time is the amount of time that someone stays on your website before clicking back to the search results. The longer someone stays on your site, the more authority it gives your website on the keyword search term.
Not only will video help your page to rank higher, it will also have a chance to rank on Google itself.
Here are some other factors that you might want to consider when creating your own videos for your website.
Quality of the video
A high-quality video will help your website rank higher in search results. A low-quality video will not only hurt your chances of ranking high, but it could also damage your website’s reputation. With that said, high quality doesn’t have to be super fancy either. The biggest factors in video quality are often good lighting and keeping the audience interested.
Length of the video
A longer video will usually rank higher than a shorter video. However, you should only make a video as long as it needs to be. If your video is too long, people will lose interest. A video that is 30-60 seconds long can still be a powerful tool for boosting your dental website SEO.
Title and description
The title should be close to or identical to the keywords you are trying to rank your page for. The description should give people a general idea of what the video is about and match the title of the video as well.
You will also want to add your business name, address, and phone number (also known as NAP) in the description of your video. It works like a citation in your video description. Citations are a ranking factor for “local SEO”. Adding a link to your Google Business Profile and even some reviews can also be helpful in your video description.
Add video to your Google Business Profile as well
This is another way to boost your dental practice, because adding videos to your Google Business Profile will boost your ranking in the maps listings.
What should the videos be about?
Introduction is a good one for the home page, but the other pages might benefit from frequently asked questions (FAQ). FAQs work well because people often type in questions about dentistry into Google. If your title matches their query or question and the video answers their question, you are on the right track. You know what kinds of questions patients are often asking, so this shouldn’t be too hard. It can be as simple as facing the camera in good lighting (facing a window usually works well) and answering the question as completely and simply as possible.
As a dentist, you could simply discuss proper dental hygiene or other dental care tips as well. However, something to keep in mind when coming up with videos is this: Think like your patients. Come up with the questions they have and use that as a starting point for creating a new video. If you do a good enough job, not only will you answer the questions of your potential patients, you will become a resource for others who will link to your page or video.
Another type of video you can do are testimonials. Having a patient speak about your dental practice and their positive experiences can do wonders, especially if you get the title of the video just right.
What if I don’t want to make any videos myself?
You can still get some of the benefits we have spoken about in this blog article by using other people’s videos on your website. The biggest advantage is that it can increase engagement and dwell time for your page. Try and use a video that has the same keywords you are trying to rank for on that page.
You will probably want to limit the use of other people’s videos to blog articles and other helpful content. You will probably not want to add them to your home page.
Conclusion – Add video to your dental website for SEO boost
As you can see, there are many benefits to adding video to your website. Not only will it improve SEO for your dental website, but it can also help you convert more patients and become a resource for others in the dental industry.
While adding videos to your website might seem like a daunting task, it doesn’t have to be. You can start small by adding a simple introduction video to your home page. From there, you can branch out and create other videos that answer frequently asked questions or show testimonials from patients.