Facebook is one of the most popular social media platforms with over 2 billion monthly active users. This makes it a great place to market your dental practice. So, naturally, dentists may look to Facebook for cheap traffic which can convert to patients.
When it comes to Facebook, you have two options for driving traffic to your website:
- Paid advertising
- Organic reach
However, organic reach on Facebook is declining, making it harder to get your content seen by your target audience.
Paid advertising is the quickest way to get cheap Facebook traffic. You can use Facebook’s ad platform to target people by location, interests, and demographics. This ensures that your ads are being seen by people who are most likely to be interested in your services. We have prepared five helpful tips for getting cheap Facebook traffic for dentists in this article.
Tips for getting cheaper Facebook traffic
Luckily, there are a few simple tricks that you can use to get cheap Facebook traffic for your dental practice. Let’s take a look at what they are.
Images
One of the most effective methods for creating a great ad is the image. There’s a specific term we use to describe the image we want. It’s called a “scroll-stopping image”.
This is an image that’s so eye-catching, people can’t help but stop and look at it as they’re scrolling through their newsfeed.
Here’s some ideas for the type of image that you might want to utilize to get people to stop scrolling:
- Emotion evoking: Use an image that’s going to evoke some sort of emotion in the viewer. This could be a happy family, a beautiful smile, or even a before and after photo.
- Use attractive people: Studies have shown that ads featuring attractive people perform better. So, if you can find an image of an attractive person smiling, that’s a great option.
- Use bright colors: Another great way to catch people’s attention is to use bright, bold colors in your image.
- Shock: You can also use images that are shocking or unexpected. This could be an image of a person with dental problems or even an x-ray of someone’s teeth.
Just using goofy photos of you and your staff is often very effective. Not only are they scroll stopping, but they match your message and services. That is important when using Facebook ads.
These are just some ideas to think about when coming up with the image you might use. However, it is important to remember that you will need to try out a variety of different images. This will help you find out which ones perform best.
Headlines
Your headline is just as important as your image. In fact, it’s what’s going to make people want to click on your ad in the first place.
There are a few things you’ll want to keep in mind when writing your headline:
- Make it match: You want your headline to match the image you’re using and the message you are trying to convey on the ad and your webpage.
- Keep it short and sweet: You want to make sure that your headline is short and to the point. Facebook only allows you a limited amount of characters, so you’ll want to use them wisely.
- Make it benefit focused: When writing your headline, make sure to focus on the benefits that your viewer will get by clicking on your ad. Some examples of headlines might be: “Get whiter teeth in just two weeks!” or “Free consultation!”
These are just some things to keep in mind when writing your headline. Again, you’ll want to test out a few different headlines to see which ones perform best.
Call-to-action
Your call-to-action (CTA) is what’s going to tell people what you want them to do. This could be something like “click here” or “learn more”.
Some things to keep in mind when writing your CTA:
- Make it actionable: You want your CTA to be something that people can actually do. Something like “click here” or “learn more” works well.
- Keep it short and sweet: Again, you want to keep your CTA short and to the point. Sometimes that is something as simple as “CALL NOW”!
Highlight what makes your product or office unique
If you use Facebook, think of the ads that made you stop and why you may have clicked on the ad. It’s often because you saw or read something different. That is what you want your potential patients to see as well.
You want to make sure that your ad stands out from all the other ads in their newsfeed. One way to do this is by highlighting what makes your product or office unique.
Think of what makes you unique and match that unique message with your audience:
- “The only Hispanic dentist in town” or “Se habla español”
- “Less than 5% of general dentists have ______ certification which I have”
- “The most enjoyable dental experience for kids”
- “The only dentist in ______ certified to perform _______”
These sort of things can sometimes be made into a unique selling proposition. That can be a major selling point and can really help your dental practice get the most out of Facebook ads.
Test, Test, Test
The most important thing to remember when it comes to cheap Facebook traffic is to test, test, and test some more! You’ll want to test out different images, headlines, and CTAs. This will help you determine what works best for your dental practice.
Don’t be afraid to experiment and try new things. The only way you’re going to find out what works is by testing it out. So, remember to test, test, and test some more!
Final thoughts regarding cheap Facebook traffic for dentists
There you have it! These are some simple tips and tricks that you can use to get cheap Facebook traffic for your dental practice.
One last important thing to keep in mind with cheap Facebook traffic is that you need to be careful with your targeting. You don’t want to target everyone on Facebook, as this will likely result in a low conversion rate.
Instead, you want to carefully target your ads so that they are only shown to people who are most likely to convert. You can do this by targeting people who live in your city, who are a certain age, or who have expressed interest in dental services.
By carefully targeting your cheap Facebook traffic ads, you can ensure that you’re getting the most bang for your buck! Cheap Facebook traffic for dentists is easy if you know what to do.
If you need help generating inexpensive Facebook traffic or marketing your dental practice on Facebook, be sure to contact AdPro4U today!