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Dental Google Ads: Before you get started

Dental Google Ads: Before you get started

Dental Google Ads can be a great way to reach new patients and grow your dental practice. However, there are a few things you need to know before getting started. In this article we will discuss what those things are. Here’s what we’ll cover:

  • Keyword research for Google Ads
  • Creating Google Ads campaigns
  • Monitoring and optimizing your ads
  • Auction based

So, let’s get started!

Keyword research for dental Google Ads

This is critical. You need to make sure you are targeting the right keywords that dental patients are searching for.

There are a number of tools you can use to do this research, such as the Google Keyword Planner tool. There are some other more advanced tools as well, but Keyword Planner is a good place to start and it is free. So, it is the most common option out there.

Creating dental Google Ads campaigns

This is where you will actually create your Google Ads. There are a number of things to consider when creating your dental Google Ads campaigns, such as:

  • Budget: Try to keep your budget small when first starting. Don’t increase it until you start seeing improvement.
  • Target keywords: Try doing exact match, though phrase match can be useful as well. Avoid broad match.
  • Target location: Keep your targeting close initially. You can expand it if you feel like you are exhausting your budget too quickly.

Monitoring and optimizing your ads

Once your dental Google Ads are up and running, you will need to monitor them closely. It’s a tricky process and Google will do their best to contact you and help you optimize them.

The only problem is that there is a bit of a conflict of interest there. They work for Google and their primary objective is to get you to make Google more money.

Google’s account managers also have a reputation for lacking knowledge about how to really optimize a campaign. Therefore, it can be important to seek information about how to optimize your campaigns from a third party.

Here are a few tips for getting the most out of your optimizations:

  • Add plenty of negative keywords, especially if you are not doing exact match.
  • Test different ad copy and see what works best.
  • Monitor your Quality Score and adjust accordingly.
  • A/B test your landing pages.
  • Use ad extensions.
  • Try using call only ads.
  • Find ways to improve ad and landing page relevance.

Monitor your results closely and adjust as necessary.

Auction based

Google Ads are auction based, meaning that you are competing with other dental practices for the same keywords. The good news is that you can still be successful even if you have a smaller budget than your competitors. You just need to make sure that your dental Google Ads campaigns are well optimized and that you are bidding on the right keywords.

Also, if you do well enough with your ads, you can actually spend less and get more of the clicks from potential patients.


These are just a few things to keep in mind when getting started with dental Google Ads. 

If you are just getting started with Google Ads, then following these tips will help you get off to a good start.

You can do this yourself, or you can hire a Google Ads manager to do it for you. If you need help, give us a call!


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