Google Ads For Dentists
Our most popular service gets warm leads to your practice right away using Google Ads for dentists. When someone searches for a dentist in your city, you want to be shown. You can literally show up on the top of the first page of Google on Day 1. Effective online marketing that works quickly. We can help get you patients in the door right away. Watch your practice grow with AdPro!
What is Google Ads for dentists?
Google Ads is a powerful and cost-effective tool for dentists, allowing them to reach specific target audiences at the right time with tailored campaigns. By targeting people who are already looking for dental care, Google Ads for dentists can help you save significant amounts of money and help them more efficiently and effectively reach potential customers.
What’s even better is that dentists have complete control over their campaign budget, enabling them as business owners to decide how much advertising power they need from month to month. With Google Ads, dentists have an extremely effective way to find new patients and grow their business.
Why do dentists need Google Ads?
Online dental marketing is no longer an option – it’s a necessity. Patients today find dentists online, and if your website isn’t ranking high in Google search results, you’re losing business to your competitors. That is why you need Google Ads Management for Dentists.
One of the most important online dental marketing strategies is to have pay-per-click advertising being run by a competent Google Ads Management company. Google Ads is an online advertising platform that allows businesses to advertise their products and services on Google’s search engine results pages (SERPs).
When done correctly, a Google Ads campaign can be a great way to reach new patients and grow your dental practice. However, it’s important to note that running a successful Google Ads campaign is not easy. It takes a lot of time, effort, and knowledge. So, don’t go it alone because you don’t have to and you shouldn’t.
Google’s Search Network allows users to target the people who are looking for your specific services right now. These are warm leads looking for your product/service.
Google is the #1 website visited online and it’s where people go to find products and services in their area. Your webpage can be at the top of Google’s Search results in no time at all. Get immediate results from Google Ads!
Creating your first Google Ad
We will discuss what it takes to create your first Google Ads campaign from a dental practice perspective. First, you will need to decide what type of ad format you want to use. Google offers several different types of ads that can be used for dentists.
Types of Google Ads for dentists
Google Ads has many different types of ad campaigns that can be run. The two most common ad formats are text ads and display ads. Text ads are basic search results–style ads with a headline, description, and URL link. Display ads are more visual and use images or videos to draw attention.
With these powerful tools at a dentist’s fingertips, they can be sure that their name will stay ahead of the competition in both local and regional searches. In this way, dental offices can make sure they attract new patients in their area efficiently and cost-effectively.
Here’s a list of the various types that Google allows:
- Search Ads (including Responsive, Call-only, and Dynamic)
- Display Ads (including Single image and Responsive)
- Video Ads (including Skippable in-stream, Non-skippable in-stream, In-feed, Bumper, Outstream, and Masthead)
- Shopping (Product Shopping, Local inventory)
- Performance Max
- App
- Discovery
- Local
- Smart (Search and Display)
- Local Service Ads (Google Guarantee and Google screened)
Once you’ve decided on an ad format, it’s time to create your campaign. This involves setting a budget, defining the geographic area where you want to advertise, and selecting keywords related to your dental practice. All of these elements are important for targeting the right audience. In general, a dental practice is going to have the most success running a Google search ad.
Finding the right keywords for your Google Ads campaign
Finding the right keywords for your Google Ads campaign is an important part of ensuring that your campaign is successful. This process can be daunting and may seem overwhelming, but it doesn’t have to be. Keyword research is simple, if you understand the patients searching for dentists in your area.
Researching what patients might search to find your services or products and understanding how popular certain phrases are can help you accurately decide which terms are best suited for a specific ad. Finding popular search terms related to the dental services you are advertising is also key; using words that people are actually searching for will result in more effective ads.
To do this, utilize keyword tools such as Google Ads Keyword Planner. That will help you to uncover valuable information about user search behavior, so that you can create highly targeted and relevant ads for your Google Ads campaign.
Keyword match types
Once you’ve identified the best keywords for your Google Ads campaign, you will need to decide which match type is right for you. Match types determine how closely related a search query needs to be in order to trigger your ad. There are three different types of keyword matching: broad, phrase, and exact match.
The keyword match types are indicated by the use of brackets around the keyword phrases as follows:
- broad match keywords are indicated by no brackets
- phrase match by using quotation marks
- exact match by using square brackets
Understanding the different keyword types is important. Using phrase and exact match types will ensure that your search ad shows only to those who are looking for the exact services you offer or want to feature. For example, if dental practices want to feature dental implants, they may want to use an exact match type to target people specifically searching for this service.
Your keyword research will help you know which terms to choose. However, you are usually better off just avoiding broad altogether but will yield fewer ad impressions.
Campaign settings
At the outset, Google is going to check two boxes for you. One says “Include Google search partners” and the other says “Include Google Display Network”.
Dental practices will not want to have these boxes checked to start their Google AdWords campaign.
It might be worth testing later, but you don’t want to start off with them marked. It will likely result in spending more and getting less than ideal results.
Leave these two boxes unchecked to start.
Targeting
Location targeting in Google Ads campaigns is an easy thing to get wrong. One reason for this is that Google doesn’t make it as easy as it could be.
Also, their recommendations for targeting are not to your benefit. This is one of the many reasons that you should be cautious about following any recommendation by their account managers.
In the picture below, you can see Google’s recommendation vs what you should select for targeting. Failing to get something as simple as this wrong in your targeting can result in a lot of wasted ad spend.
Getting the targeting right is so crucial. You don’t want to cast your net too wide. However, on the other hand, you will want to be sure that your ad will get a decent amount of search volume.
Setting up your Ad Groups
At this point, you will be setting up your first ad group. Using your keywords from the Google keyword planner, decide how many ad groups you will use.
A common practice with setting up the ad group is to use only one keyword per ad group. That strategy is referred to as SKAG, or Single Keyword Ad Group.
SKAGs, or single keyword ad groups are a great way to ensure that the ads you write are very targeted and relevant. It also allows you to quickly change any ad copy if it isn’t performing as well as expected, and helps to keep focus on your target keywords.
How you decide to do this will rely largely on your keyword research.
Writing dental ad copy for Google Ads
Crafting effective dental copy for Google Ads is an essential part of a successful digital marketing strategy. Writing successful copy is all about honing in on the keywords that will grab your target audience’s attention.
Content that highlights specific benefits and conveys usages to potential customers will make all the difference. You will want to have a strong call-to-action. Additionally, you will want give incentive for choosing your dental office as well, if possible. Some of the things you could consider offering include:
- new patient specials (e.g. $49 new patient exam)
- free products (electric toothbrush for new patients)
- free services (free teeth whitening)
- complimentary consultation
Writing dental ad copy for Google Ads may seem like a complex task at first. However, by understanding what resonates with dental patients and incorporating useful data into your content you can write effective ads sure to get clicks, calls, and conversions.
Your ad copy should use language similar to the language on your landing page, or landing pages. This helps your prospective patients feel like they went to the place they intended to. Your Google Ads quality score is a big part of this equation.
There are a few other tricks to improving your Google ads offers and copywriting as well. Some of them include:
- strategic use of exclamation marks
- using other symbols such as & in place of “and”
- capitalizing the first letter of each word
- utilizing calls to action
Negative keywords
When creating your Google search ads, it is important to utilize negative keywords. This is especially important when using broad or phrase match keywords.
However, with exact match keywords, it is not quite as imperative. That is because Google does a better job or matching up search queries on exact match with the intent of your ideal patients. It can lower your search volumes though.
Negative keywords act as a way to prevent your ads from showing. For instance, let’s assume in your own campaigns that you are using the targeting potential patients with the keyword “dental”.
Consider the following, as well as similar phrases. A person searching for any of these queries could trigger your ad:
dental office near me
dental jobs
dental supplies
dental marketing ideas
family dental practice
happy smiles dental care
dental implants
- dental office that takes medicaid
This is just a short list of terms that might come up in a search terms report. Some of these search terms are relevant to the types of patient leads you are looking for. However, some of them are completely irrelevant, and they will hurt your click through rate.
In order to cut down on these irrelevant search terms, use exact match or use negative keywords. You will want to look through your search terms reports on a regular basis to add in any new negative keyword(s) to your list.
Bidding
A successful dental advertising campaign should use the right bidding strategies. It is highly recommended by most Google AdWords pros that you start out with Manual CPC. Google will start you out by trying to get you to bid their way. It will not allow you to set up Manual CPC until after your campaign has been created.
Make sure to change this setting after you set up your campaign. Some of their automated bidding strategies can be helpful, but only after you have used Manual CPC for a period of time.
You will have to test it to see for yourself. Google’s bidding strategies aren’t always going be work in your favor.
You can use bid adjustments to show your ads more often on certain devices or in certain geographical areas. This helps you make sure that your ads appear when and where they will be most effective. This is also something you will need to test.
After you have been able to get 15-20 conversions per month with manual CPC, you might consider switching to maximize conversions.
Ad extensions (now known as ad assets)
Google AdWords also allows you to use ad extensions or assets. These can be really helpful in improving your click-through rates and conversions.
There are many different types of assets available, including:
- sitelinks
- callouts
- structured snippets
- location extensions (Google Maps)
- Price
- and more
It is recommended that you use as many as you can. The idea is that ad assets can make your ad larger and therefore more likely to be seen/noticed and more likely to be clicked on.
In short, using these ad assets makes it easier for potential patients to find more detailed information about your dental practice and services in the ad itself.
Ad schedule
When it comes to running your dental ad campaign, you will want to make sure that you are targeting the right times of day and days of the week. If nobody is at the office to answer the phones, then it doesn’t make sense to waste money advertising.
This is especially important if you have limited resources. For instance, you may find that potential patients are more likely to respond during certain hours or on specific days of the week. You can then adjust your ad scheduling to make sure that your ads appear at the best times.
Depending on your area and market, it might make sense to run ads on certain days instead of others.
Quality Score
Understanding quality score is important so that you can work on it. Quality score takes into account 3 important metrics. They are:
- Click through rate
- Ad Relevance
- Landing page relevance
It is important to make sure that your ads are relevant and appealing so that they will attract potential patients with your search ads.
You want to make sure that your keywords match the content of your ads, and you also want to make sure that when someone clicks on your ad, they get a good landing page experience.
If Google sees that people are clicking on your ads and then spending time on your website, they will take that into account when calculating your Quality Score. This means that the higher quality score you have, the better chance you have of getting more clicks at a lower price.
Advertising budget
This can vary from one practice to another. The needs of every dental office can vary greatly. Some are in a start up phase, while others are is a maintenance phase.
The needs of a family dentist may vary greatly from a cosmetic dentistry practice.
If you are just starting with Google ads, it might be wise to start out around $500 or so. While everyone wants more traffic, consider the position of your dental practice. You can always raise your budget if you feel like you need to show more ads in the future.
Other factors that will help your Google Ads campaigns
It is important to understand that there are other factors to consider when creating a Google Ad.
Here are a few things you should work on in relation to digital marketing.
Landing pages
Your landing page is the first experience a potential patient will have with your dental practice. This is the page they land on after clicking one of your ads.
Landing pages must be well designed, easy to navigate and most importantly, it must provide the information that a potential customer is looking for in order to make informed decision about their dental care.
Google Maps
Making sure that your practice is listed on Google Maps is key to making it easier for potential patients to find you. You can further optimize the listing by providing more information about your services, hours of operation and contact details.
How many phone calls can you expect from a Google Ads campaign
The amount of calls you will get and how many online appointments you are able to schedule can vary. It is largely affected by:
Location and targeting
Budget
Patients and their needs
Bidding
quality score
Landing pages
Additionally, properly setting up and managing the dental ads is key to ensuring that it will reach its full potential for success.
To get the most out of your campaigns, it’s important to track landing page conversions, phone calls, and patient leads.
Why should dentists hire a Google Ads Manager?
Google Ads Managers can save dentists both time and money. Google Ads are a great way to reach potential patients. However, the average Google Ads account wastes more than 75% of their ad spend on unnecessary traffic. AdPro4U has knowledge and experience to optimize accounts. When you use us, you won’t feel overwhelmed or put in a position where you are wasting your budget.
You also don’t have to take time out of your busy schedule managing Google Ads yourself so that you can focus on running your dental practice. You don’t have time for that!
We will make sure all of your Google Ads needs are managed effectively so that you get the best return on investment.
Our knowledge and experience will save you a lot of money! Watch your practice grow with the help of AdPro!
More about Google Ads for Dentists
If you aren’t familiar with Google Ads, here’s an example.
This is a screenshot from a search on Google for “dentist los angeles”.
To the left of the search results, in black print is the word “Ad”.
As you can see, the first 4 search results on Google are “Google Ads”.
You bid on keywords to show your ads and pay per click. Not all clicks will convert, and cost per click will vary based on keyword, industry, location, and more.
However, it is important to know that your ideal patients can be found whether you are an:
orthodontist
cosmetic dentist
family dentist
pediatric dentist
oral surgeon
As well as pretty much anything else. Google ads work for many dental practices of various sorts.
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