Featured snippets are a special type of search result that appears at the top of the SERP. Featured snippets are designed to give users quick and direct answers to their search queries. Because featured snippets often appear above organic SERP results, they can be a valuable tool for dentists who are looking to attract new patients. In this article, we are going to take a look at how can featured snippets benefit you in dentistry.
What is a featured snippet?
When a user searches for a dental procedure, the featured snippet can direct them to your website or contact page. In addition, featured snippets can also help you to stand out from your competitors. If your website is optimized for featured snippets, you will be more likely to appear in the coveted spot at the top of the SERP.
As a result, featured snippets can be a useful tool for dentists who are looking to improve their online visibility.
Not all search queries will generate a featured snippet. For instance, the search query “dentist cabot AR” does not currently generate a featured snippet. However, featured snippets are appearing more and more often as Google continues to update its algorithm.
In dentistry, the search terms that are coming up are often things like “what are dental implants usually made of” or “how long is a root canal procedure”. These are very specific questions about procedures and it will help you understand what to write in order to be considered for featured snippets.
The different types of featured snippets
There are four different types of featured snippets:
- Paragraph featured snippet
- List featured snippet
- Table featured snippet
- Video snippet
Paragraph featured snippets are the most common type of featured snippet. A paragraph featured snippet will display a short answer (often around 45 words or so) to the user’s question, typically pulled from a website’s content.
List featured snippets are less common, but they are growing in popularity. A list featured snippet will display a list of items, typically with prices or other information.
Table featured snippets are also relatively rare. A table featured snippet will display a table of information, often with data from multiple sources. Video featured snippets are the least common type of featured snippet.
What are the benefits of featured snippets to dentists?
There are several benefits of featured snippets in dentistry, including:
- Improved online visibility: As we mentioned before, featured snippets can help you to appear at the top of the SERP. This can help you to attract new patients who may not have found your website otherwise.
- Get more traffic: Featured snippets can also help you to increase the amount of traffic that your website receives. When users see your featured snippet, they are more likely to click through to your website.
- Stand out from your competitors: Featured snippets can help you to stand out from your competitors. It gives you a perception of authority in the eyes of potential patients.
How can dentists optimize for featured snippets?
If you’re looking to optimize your website for featured snippets, there are a few things you can do. First, make sure that your website is mobile-friendly and responsive. Google is more likely to feature websites that are designed for mobile devices.
Secondly, try to use keywords in your titles and descriptions. This helps Google to understand what your website is about and make it more likely to appear in featured snippets.
Third, use your headings and subheadings to structure your content. This will help Google to find the most relevant information on your website and try to match it for the search queries.
Finally, focus on creating high-quality content. Google has an acronym for this called E-A-T: expertise, authoritativeness, and trustworthiness. If you can show Google that your website is a reliable source of information, you’re more likely to appear in featured snippets.
There are many reasons a dentists website is not ranking in Google, and even more that it may not be a featured snippet.
Featured snippets are a valuable SEO tool for dentists who are looking to improve their online visibility.
By optimizing your website for featured snippets, you can attract new patients and stand out from your competitors. It will also help you rank your dental website quicker if you are successful.
Hopefully you learned more about how featured snippets can benefit you in dentistry.