If you are looking to establish a presence in your local area and increase the amount of patients to your dental office, then you might consider giving Google Local Service Ads (LSA) a try. Google has recently opened up Local Service Ads for dentists. It is not available for every type of business. They can be an affordable and targeted form of paid search advertising modeled after search engine results pages. In this blog post, we will discuss how Google LSAs work, how it differs from other forms of Google Ads for dentists.
🚨 New LSA Vertial Alert!
Local Service Ads are Now Available for Dentists!
Learn more about this new LSA vertical from @MattCasady at LocalU!
*Currently only available in the United States.https://t.co/41Xr42hoZb
— Local University (@localuniv) January 5, 2023
How it works
Google Local Service Ads gives dentists the ability to advertise their services on Google’s SERP. When someone searches for dental services in your area, they will see a box at the top of the page that shows local businesses offering those services. If you have set up an ad for your dentist office, it could be featured in this box. Users can click to see more information about your office, including hours of operation and contact information.
It also comes with a “Google Guarantee”. This green check mark and verification through Google makes your dental practice look more legitimate in the eyes of consumers. It’s an endorsement from Google.
The ads are placed above the more traditional Google Ads and are targeted based on the search query. This makes Local Service Ads an effective way to reach potential customers who are actively searching for dentists in the local area.
In order for a dental office to use Local Service Ads, they must be a verified business with Google and meet certain criteria. This is designed to ensure that only legitimate businesses are featured in the ads, ensuring the best possible customer experience. Once the dentist’s office has been approved by Google, they can set up their ad campaigns, choose what services they want to advertise, and adjust their budget accordingly.
Once you have launched your Local Service Ads, it is important to manage the leads that come in. You should have an organized system in place to respond to customer inquiries and book appointments. This could be as simple as having a dedicated staff member who is responsible for responding to new leads or setting up software that can help you track and manage them effectively.
By creating a streamlined process for managing your leads, you can ensure that no potential customers slip through the cracks and maximize the effectiveness of your Local Service Ads.
Having an optimized website is also important when using Local Service Ads. Your website should have all the necessary information about your dental office, including hours of operation, services offered, and contact information. This will help customers find the information they need quickly in order to make an informed decision about your practice.
Advantages of Google Local Service Ads for Dentists
Google Local Service Ads are a great way for dentists to reach potential customers in their local area who are actively searching for dental services online. Here are some advantages that make it an appealing option:
- Pay per lead: Traditional Google Ads work on a pay per click basis, where you pay every time someone clicks on your ad. With Local Service Ads, you only pay when a customer contacts you or books an appointment.
- They provide targeted advertising: Ads appear only when the query is relevant. So you pay only for customers who are likely to be interested in your services.
- They appear at the top of SERP: Local Service Ads appear at the top of search engine results pages. This means they are more visible than traditional Google Ads.
- No keyword research required: Unlike traditional Google Ads, you don’t need to do extensive keyword research for Local Service Ads since they are targeted based on the query instead of keywords.
- Google Guarantee: By using Google Local Service Ads, you can take advantage of Google’s Guarantee program. If a customer is unsatisfied with the services provided, they can be refunded up to $2,000.
Overall, Local Service Ads are an effective and affordable way for dentists to reach potential customers in their local area. With its targeted advertising capabilities and Google Guarantee, it is a great way to increase visibility and get more patients to your dental office.
What does this mean for traditional Google Ads for dentists?
Various service industries that have incorporated local search ads. In those industries, traditional Google Ads have continued to be a viable solution for generating more business. So, don’t think that you must utilize local search ads. In fact, it may not make sense for you to bother with it.
Traditional Google Ads allow dentists to target broader search queries with more flexibility than Local Service Ads. This can be beneficial under certain circumstances. The bottom line is, traditional Google Ads for dentists are still effective for generating leads and new patients.
Ultimately, it is up to the dentist to decide which form of advertising works best for their business. While both can be effective, Local Service Ads may make more sense for dentists looking to generate more local visibility and customers.
Some regions aren’t even opened for local search ads yet. So dentists may not be able to take advantage of LSA at all. You can check your eligibility here.
Documents Needed for Local Service Ads
Once you decide to get started, there are a few things you will need to provide for Google. Here they are:
- Insurance documents, including your liability/malpractice insurance
- Dental license from the state
- National provider identifier (NPI) number
- List of insurances you accept
Additionally, you will need to be prepared to undergo a background check. This part can be quite tedious and time consuming.
Your GMB will also need to have at least 5 reviews.
One last bit of advice, should you decide to run local service ads for your dental practice. You should dispute leads that are not legitimate. That way, you can be sure you are not wasting money on leads.
Google Local Service Ads offer another powerful way for dentists to reach potential customers. It could help you get more patients into your office. With its targeted advertising capabilities and Google Guarantee program, it is a great option for those looking to maximize visibility in the local area.
Please feel free to contact us if you need help setting up or managing your Google Local Service Ads campaigns.
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