If you’re looking for a way to market your practice that is both affordable and effective, starting a dental blog may be the solution you’ve been searching for. A blog is a great way to connect with potential and current patients, build trust, and establish your practice as an authoritative source of information.
Plus, it’s a great way to showcase your expertise and attract new patients. In this post, we will discuss the benefits of starting a dental blog and provide tips on how to get started.
Why should you start a dental blog?
There are many reasons why starting a dental blog is a smart marketing decision. For one, dental offices that have a blog are just more successful than those without them. Secondly, it can be an effective form of SEO, if done properly. And lastly, it paints you are a trusted expert in your field.
Building trust is essential for any business, but it’s especially important in the dental industry. After all, people are entrusting you with their oral health.
What are the keys to making a great dental blog?
Here are some tips to consider when you begin your blog:
- Develop a purpose for blogging
- Address commonly asked questions
- Highlight the services and other solutions you provide
- Consistently add content to your blog
- Add video to your blogs
- Share it on social media
- Implement an SEO strategy to boost your results
By following these tips, you can create a dental blog that will not only be successful, but will also help you attract new patients and grow your practice.
How to write
When writing a blog, keep in mind that people have short attention spans. With that in mind, blogs should have short paragraphs and when possible make use of lists and bullet points. Few people will read an entire blog post. They tend to skip around and skim the post.
You can gather ideas about how to structure and what to write on by reading other blogs on dentistry. Using case studies and testimonials from patients can also be helpful in your writing.
Writing about the benefits of a procedure or aftercare can be extremely helpful for patients.
If you do not have an interest in writing, keeping a blog will be difficult. However, you can outsource your blogging to others. It is pretty easy to find a ghost writer online.
Another option might be to use an AI writing tool such as Jasper to help you write your blog. It is an incredible AI writing tool that will help you create content faster and easier. We use it to create content, and (full disclosure) we are an affiliate with them. If you use our link to try their software, you get a bonus as well. With that said, I was a long time user of Jasper before I became an affiliate and I have always been a believer in their product.
No matter what method you use to generate content for your blog, be sure that it is interesting and informative. Otherwise, people will not read it and it will not help grow your dental practice.
Summary – Starting a dental blog for your practice
If you really don’t know where to start but want to get more visitors to your website, you may want to seek out help from someone who specializes in this sort of thing. Many dental SEO companies will also offer blogging as part of their services.
AdPro4U can help you get started with blogging and getting your website more monthly visitors. We’ve helped produce millions of dollars in revenue for our clients by using proven tactics in online dental marketing, including blogging and SEO.