If you’re a dentist, using negative keywords in Google Ads can be a great way to improve your campaign performance. By excluding certain words or phrases from your targeting criteria, you can focus on specific locations or target audiences, or avoid potential customers who are not a good fit for your business.
This can help to ensure that your ads are shown only to people who are interested in what you have to offer, which can lead to better leads and increased conversions.
What are negative keywords?
Negative keywords are a negative matching option in google ads that allows you to exclude certain words or phrases from your campaigns.
For dentists, negative keywords can be used to exclude terms that are not related to dental care, such as “cosmetic surgery” or “breast implants”. By doing this, you can ensure that your ads are only shown to people who are interested in dental care.
Benefits of negative keywords in Google Ads
There are several benefits of using negative keywords in your Google Ads campaigns:
- Improved campaign performance: Exclude unqualified or irrelevant traffic. This can help you improve your click-through rate (CTR), quality score, and conversion rate.
- Lower costs: Avoid clicks from people who are not interested in your products or services. You can reduce your cost-per-click (CPC).
- Better leads: Target only people who are interested in your products or services. You can generate higher quality leads that are more likely to convert into customers.
How do I use negative keywords?
To use negative keywords, you’ll need to add them to your campaign settings. You can add negative keywords at the ad group or campaign level. You can also add them as broad, phrase, or exact match types.
When adding negative keywords, you’ll want to consider the following:
- Products and services: what terms are related to your business? What terms are not related to your business? “Pediatric dentist” as a keyword in Google Ads often shows your ad for unrelated search queries like “Pediatrician”.
- Target audience: who are you trying to reach with your ads? What terms would they use to search for your products or services?
- Other dentists: you will want to exclude the names of other dentists as well as their dental practice names. People who are searching for “John Smith DDS” already have a dentist in mind that they want to see.
To get started, take a look at your Google Ads account and see what terms are triggering your ads. If you see any terms that are not related to your business, add them as negative keywords.
If you have experience managing Google Ads for dentists, you probably already have a long list of useful negative keywords to add to any given dentistry campaign.
Adding more negative keywords on a regular basis can help you improve and optimize your dental services campaign performance in Google Ads.
If you’re not using negative keywords in your Google Ads campaigns, you could be missing out on improved performance and lower costs. Adding negative keywords on a regular basis can help you to optimize your campaign and get the most out of your Google Ads spend.
Dentists, if you are running your own Google Ads campaign and feel like you need help, contact AdPro4U. We have been successfully able to help many dentists just like you get great results with Google Ads.