Dentists, did you know that one-third of all online activity is devoted to watching videos? That’s why video marketing should be a priority for your dental practice. You can use videos to educate and engage potential patients, and your marketing efforts can result in new patients. If you’re new to the world of online marketing, you probably have some questions about video marketing. Learn more about the type of videos you can make and how to market them in this blog post. With the right strategy, you can boost your revenue and fill your chairs through video marketing for dentists.
How can video marketing get me more patients?
Video is a great way to educate people. By creating videos about dental health, you can engage potential patients and build trust with them. When people see that you’re an expert in your field, they’re more likely to schedule an appointment with you. You can also use video to show off your personality and build rapport with potential patients. When people see the human side of your dental practice, they’re more likely to choose you as their dentist.
With that said, marketing through not only helps your engagement online, but it can have a very positive effect on your SEO efforts as well.
What types of videos can I make for my dental practice?
There are a few different types of videos you can make for your dental practice:
- Educational Videos: These videos focus on teaching viewers about dental health. You can talk about the importance of oral hygiene, how to brush and floss properly, and common dental myths.
- Testimonial Videos: These videos feature your happy patients sharing their positive experiences with your practice. Testimonial videos are a great way to build trust with potential patients through the means of “social proof”.
- Promotional Videos: These videos highlight your services and show potential patients why they should choose your practice. You can talk about your unique approach to dental care, your state-of-the-art facilities, and your experienced team.
How to leverage video for my dental practice?
First, you will want to place videos on your website. If you have a service page that talks about dental implants, you could have a video to accompany it. This will help your website’s SEO for that keyword.
Second, a good video can be used to advertise your dental practice at very affordable costs on YouTube. This is so much better, easier, and cost effective than advertising on TV. You can target your specific audience very easily this way, there’s no long term contract or much in the way of minimum purchases. You also don’t get charged for a view unless someone watches 30 seconds or more of your video – and the cost per view is very affordable.
Tips on how to make dental marketing videos better
Keep in mind, it doesn’t have to be fancy or expensive to do video. Here are some tips for making the most of video marketing for your dental practice:
- Keep it short and sweet: People have short attention spans, so make sure your videos are under two-three minutes in general.
- Script: Write a script for the video and try to stick with it. Avoid using filler words like “um” or “uhh”.
- Be genuine: Be yourself and let your personality shine through. This will help build rapport with potential patients.
- Get to the point: Start with a strong hook and get to the point quickly. Tell viewers what they’re going to learn in the video and why it’s important.
- Lighting: Make sure your video is well-lit so viewers can see you clearly. Facing an open window in the daytime is usually a good idea for decent lighting.
If you follow these tips, you’ll be on your way to creating successful video marketing campaigns for your dental practice that will result in new patients!
Summary – Video Marketing For Dentists Works
Dentists tend to be hesitant to do this form of marketing from my experience. Some may see it as complicated and difficult to do. Some may not want to put themselves out there quite like that. Others, just don’t see the need.
However, the fact that few are doing it is exactly why you should – especially if you are looking for ways to improve your marketing and get more exposure in your area. It’s a largely untapped market in most places.
Now that you know more about video marketing for dentists, it’s time to start creating videos! If you need help getting started, contact a video production company. They can help you plan, shoot, and edit your videos. And, if you don’t have the time or resources to do it yourself, they can even handle the entire process for you.
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