When it comes to online dental marketing, there are two major strategies: SEO and Google Ads. Both of these channels can be extremely effective in helping you reach more customers and grow your business. However, many people are unsure of the difference between the two. In this blog post, we will discuss the differences between SEO and Google Ads, and how you can use both of them together to create a powerful online marketing strategy!
What is SEO?
SEO, or search engine optimization, is the process of optimizing your website so that it ranks higher in the organic search results. This means that when people are searching for terms related to your business, your website will appear higher up on the list of results. In order to do this, you need to make sure that your website is relevant to the keywords that people are searching for, and that it provides a good user experience.
There are several things to look for when attempting to improve the SEO of your website. Here are some pointers to get you started:
- Be sure your website’s text is easy to understand and read
- Use relevant keywords throughout your website content
- Make sure your website is mobile-friendly
- Ensure that your website loads quickly
- Creating quality content is one of the most important aspects of SEO. This means writing blog posts, articles, and other pieces of content that are relevant to your target audience and keywords. Not only does this help your website rank higher in the search results, but it also helps to build trust and credibility with your potential customers.
When it comes to SEO, it’s important to remember that it is an ongoing process. You can’t just create a few pieces of great content and then stop – you need to keep producing quality content on a regular basis if you want to maintain your high ranking in the search results.
What is Google Ads?
Google Ads is a paid advertising platform that allows you to place ads on Google.com and other Google-affiliated websites.
These are the most common type of Google Ads, and they appear at the top of the search results page when people are searching for terms related to your business. These ads can be extremely effective in driving traffic to your website, as they are highly visible and target potential customers who are already interested in what you have to offer.
When someone searches for a term that you have specified, your ad will appear next to the search results. You only pay for your ad when someone clicks on it – this is known as pay-per-click advertising, or PPC.
Google search ads can be a great way to reach potential customers who are actively searching for terms related to your business. However, because you are paying for each click, it’s important to make sure that your ads are well-written and relevant to your target audience.
Display ads are the other type of Google Ads, and they appear on websites that are part of the Google Display Network. These ads come in a variety of sizes and shapes, and can be text-based, image-based, or even video-based.
Display ads are a great way to raise awareness of your brand, as they can be seen by a large number of people. However, because you are paying for each impression (or view), it’s important to make sure that your ad is well-designed and eye-catching so that people will actually click on it.
You can use Google Ads to target a specific audience, or you can use them to reach a wide range of people. However, because you are paying for each click or impression, it’s important to make sure that your ads are well-written and relevant to your target audience.
Does it matter if I use search or display?
Search ads cost more because there is an immediate demand for the service. Most dentists place a higher emphasis on search ads over display. With search ads, there is a more measurable and direct result. That doesn’t mean display ads aren’t worth it, but it’s a good idea to max out your search budget before adding display ads.
SEO vs. Google Ads
Now that we’ve covered the basics of SEO and Google Ads, let’s take a look at how they compare:
- SEO is a long-term strategy that helps you to rank higher in the organic search results.
- Google Ads is a paid advertising platform that allows you to place ads on Google.com and other Google-affiliated websites.
- Both SEO and Google Ads can help improve your online visibility, but they work in different ways.
If you want to achieve lasting success online, it’s important to use both SEO and Google. The dentists who are getting the best results are using both marketing strategies. However, it isn’t a bad idea to start out using one service with a marketing company at first. Once you have established trust with them as a reliable and trustworthy marketing partner, you will be more confident adding the other service. Hiring a Google Ads Manager for your dental practice isn’t a bad idea to start out with.