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Why dentists shouldn’t manage their own Google Ads campaigns

dentists shouldn't manage their own Google Ads

Google Ads can be a great way to get your dental practice in front of new patients, but it’s important to make sure you’re doing it in the right way. Many dentists try to manage their own Google Ads campaigns, but this often leads to disaster. In this blog post, we’ll discuss some of the reasons why dentists shouldn’t manage their own Google Ads campaigns and what they can do instead.

First of all, any dentist could run a successful Google Ads campaign. However, it probably isn’t worth their time and dedication. Google Ads is complex. There is a lot to it, and experience is important with doing it right.

It’s a completely different job than dentistry and it’s one that requires a lot of time, effort, and training to get good at. Most dentists don’t have the time or resources to invest in becoming a Google Ads expert.

One of the biggest dangers of dentists managing their own Google Ads campaigns is that they can easily become overwhelmed. There are a lot of moving parts to a successful Google Ads campaign, from choosing the right keywords to setting up effective ad copy and maintaining the hygiene of a good campaign. If you’re not careful, it’s easy to get lost in the details and miss something important.

Reasons a dentist shouldn’t manage their own Google Ads

Managing your own Google Ads campaign is risky. If you don’t know what you’re doing, you could end up wasting a lot of money.

Dentists are usually very good at what they do, but that doesn’t mean they’re good at managing a Google Ads campaign. In fact, in general, most dentists know very little about online advertising. As a result, they often make mistakes that cost them a lot of money. Here are a list of examples in which dentists often fail when running their own Google Ads campaign:

  • Choosing the wrong keywords
  • Bidding incorrectly
  • Trusting Google’s reps (they work for Google, their goal is to get you to spend more money for Google)
  • Wrong marketing objective
  • Using a “smart campaign
  • Advertising in the wrong network
  • Lack of regular campaign maintenance
  • Showing ads in the wrong locations
  • Not understanding keyword modifiers
  • Showing ads to irrelevant audiences

You don’t know what you don’t know. So, many dentists who are running their own Google Ads campaigns are not even aware of their failings. It results in a lot of wasted ad spend. It can also lead a dentist to believe that Google Ads doesn’t work.

How do I avoid these pitfalls and still profit from Google Ads?

There are two really good solutions. You could spend the time and money to learn Google Ads. Keep in mind that money will be lost in the process of “learning” with your own campaign.

The other solution is to hire an expert. At AdPro4U, we specialize in Google Ads for dental practices. We know what dentists need to succeed and we can help you avoid the mistakes listed above. Many dentists have come to us for help and we have taken away the marketing burden from them.

A Google Ads manager works for you – we have your best interest in mind.

We want to help you make more money – not Google.

“But I am a dentist who got results with Google Ads”

It’s possible you got lucky, or you could be one of the rare ones. However, the most likely thing is, you would have done better with the help of an expert.

We’ve seen dentists who have come to us after managing their own Google Ads for a while. They usually have little success, and they also usually have a lot of wasted spend. In every case, we were able to help them improve their results and get better results for the amount spent.

If you’re interested in learning more or if you have any questions, feel free to contact us. We’d be happy to chat!

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