As a dentist, you know that online visibility is key. You also know that people generally don’t look beyond the first page of results on Google. That’s why it’s important to use Google Ads to drive traffic to your website. By the end of this post, you will know why every dentist should use google ads.
What is Google Ads?
Google Ads is a pay-per-click ad platform that puts your dental practice at the top of search engine results pages. This means that more people will see your practice and be likely to choose you as their dentist!
How Can Google Ads Help My Dental Practice?
There are three main ways that using Google Ads can benefit your dental practice:
- Increasing Visibility: As we mentioned before, one of the biggest advantages of using Google Ads is that it increases your visibility. This is especially important if you’re a new dental practice or if you’re trying to attract new patients.
- Boosting Traffic: In addition to increasing your visibility, using Google Ads can also boost traffic to your website. This is because people are more likely to click on an ad that appears at the top of their search results.
- Improving conversions: The whole point of using Google Ads is to improve your dental practice’s bottom line. This can be done by increasing the number of people who visit your website and then converting those visitors into patients.
What are the top reasons for dentists to use Google Ads?
There are many reasons why every dentist should use Google Ads. Here are the three most important ones:
- Fast results. Although there is always optimization to be done in order to improve your results, you can get patients right away with Google Ads.
- Reliable ROI. Dentists have less competition for Google Ads than many other businesses. Therefore the costs are lower for acquiring business.
- Targeting. With Google Ads you can be sure that your ads only serve at certain times, in certain places, and for certain keywords.
- Easy to budget. Dentists looking to spend a specific amount each month can set a budget very easily and stay within that budget with Google Ads.
- New blood. Everybody knows that referrals are the best types of patients. However, getting some new blood in the practice ensures that you aren’t just reliant on one form of marketing. It also opens the door for more referrals through different people and their acquaintances.
When should I start using Google Ads?
The best time to market for new patients is not when you are desperate but when things are going well. If you are doing just fine today, that doesn’t always mean it will stay that way. Many dentists come to us looking for help with marketing after their practice has steadily declined in patient numbers. Now they want immediate results.
The truth is, you can get results more quickly by planning your marketing when you don’t need it.
Why should I consider hiring a professional to manage my account?
The bottom line is that Google Ads is a complex system and it takes time to learn how to use it effectively. If you don’t have the time or resources to invest in learning how to use Google Ads, then you should consider hiring a professional.
A good dental marketing agency will have experience with managing many dental practices’ Google Ads accounts. They will know how to set up your account for success and optimize it to get the best results.
The agency will also be able to track your results and make adjustments as needed to improve your ROI.
If you’re ready to take your dental practice to the next level, contact us today and we’ll help you get started with Google Ads.