Online reviews are a critical part of any dental practice. In fact, they can make or break your business. That’s because patients today are far more likely to read online reviews before making a decision about where to go for dental care. If your practice doesn’t have many positive reviews, or worse, if you have negative reviews, you could be missing out on a lot of business. Online reviews matter for dentists.
When it comes to making decisions about where to go for dental care, many people turn to online reviews. After all, these days most of us consult the internet before making any purchase – whether it’s a restaurant, airline ticket or dentist’s appointment. If your dental practice doesn’t have a lot of positive reviews on Google, you could be losing out on business. In this blog post, we’ll take a look at how patients’ reviews on Google Business Profile matter for dentists.
Patients check to see how many reviews you have on Google
When potential patients are looking for a new dentist, one of the first things they’ll do is go to Google and type in “dentist + [their location].” This will bring up a list of local dentists, along with their star rating. If your practice has fewer reviews than your competitors, you could appear less popular and trustworthy.
On the other hand, if you have a lot of positive reviews, you’ll likely stand out from the crowd and appear more attractive to potential patients. In fact, according to a recent study, 72% of people say they would not visit a business unless it had at least four stars.
Patients pay attention to the content of your reviews
It’s not just the quantity of your reviews that matters – it’s also the quality. Potential patients will read your reviews to see what others have to say about your level of care. If most of your reviews are positive, this can help build trust and encourage potential patients to make an appointment.
Conversely, if you have a lot of negative reviews, this could turn people away. In fact, according to the same study mentioned above, 88% of consumers say they trust online reviews as much as personal recommendations.
So, what does all this mean for your dental practice? Simply put, online reviews matter. If you want to attract new patients and grow your business, you need to make sure you have a strong online presence – and that starts with getting positive reviews.
If you’re not sure where to start, we recommend setting up Google Alerts for your practice. This way, you’ll be notified whenever someone leaves a review, so you can respond quickly to any negative feedback. You can also reach out to your happiest patients and ask them to leave a review.
Finally, remember that online reviews are just one part of your overall marketing strategy. To attract new patients, you should also be active on social media, invest in SEO for your website, and run targeted advertising campaigns. By taking a holistic approach to marketing, you’ll be sure to reach your target audience and grow your dental practice.
Online reviews are a critical part of any dental practice. In fact, they can make or break your business. That’s because patients today are far more likely to read online reviews before making a decision about where to go for dental care.
Do Google reviews help with your SEO?
Yes! One of the main benefits of Google reviews is that they can help improve your practice’s SEO. That’s because Google uses a number of factors to determine where your website should rank in search results – and one of those factors is online reviews.
The more positive reviews you have, the higher your website will rank in search results. And the higher your website ranks, the more likely people are to find and visit your practice.
So, if you’re looking to improve your SEO and attract more patients, focus on getting more positive reviews.
Bottom line – Online reviews matter for dentists
Online reviews are extremely important for dental practices. They can impact your SEO, attract new patients, and build trust and credibility. If you don’t have many reviews, or if your reviews are mostly negative, this could be costing you business.
That’s why it’s so important to proactively manage your online reputation. Set up Google Alerts for your practice so you can quickly respond to any negative reviews. And reach out to your happiest patients and ask them to leave a review. As you can see, online reviews matter for dentists.
By taking these simple steps, you can improve your online reputation – and attract more patients to your practice.